Agency

"O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial. My reputation, lago, my reputation!"

Shakespeare, Othello (1603)

As highlighted by William Shakespeare in 1603, all throughout human history the preservation of one’s reputation has always been a major concern. In less than 20 years, the communication process has indeed been completely transformed, bringing about a structural paradigm shift. The world has become a great interconnected system, constantly trading information in real time and breaking through the many filters that we used to think indestructible.
Against this backdrop, we strive to protect the intangible assets of any given company, specifically its reputation. We support and advise our clients on a daily basis by establishing and implementing pragmatic and effective solutions to maximize message perception and the impact of their communication with their target audience, thus preserving and strengthening their reputation.

Jérôme Goaër, CEO

Approach

Our Services

  • Enhancing our clients’ expertise and protecting their image,
  • Forecasting future trends,
  • Designing communication strategies suited to our clients’ environment and business needs.

Our Approach

Our Approach

Concept

Concept

The agency believes that online and off line communication can and should be complementary. Every day, the realm of possibility grows wider. Companies must continuously evolve, reinventing themselves on a daily basis. More than ever, creativity and novelty are elements essential to the success of any communication campaign.

With the explosion of social networks, companies have entered the age of conversation: traditional vertical communication is no more. Companies must nonetheless continue to provide a continuous flow of information to their customers, countering the numerous distortions found on the web. Finally, so-called traditional media retain considerable influence when it comes to shaping public opinion.

Internet, TV, radio, print media, cell phones, tablets… the French are genuine “mediavores”, connecting to all of these media an average of 40 times per day (source: Médiamétrie).

In this context, the success of a company’s communication depends on its ability to address the right message to its various target audiences by way of the most appropriate media.

Strengths

Strengths

  • The proactiveness of a small, experienced and versatile team,
  • Perfect knowledge of the media and close ties to journalists, bloggers and opinion leaders,
  • Reliability and loyalty to our clients.

Fields of expertise

  • Asset management
  • Investment banks
  • Private banks, wealth management
  • Private equity
  • Consulting, strategy
  • Industry federations
  • High-Tech
  • Real estate
  • Leisure, Business Travel
  • Luxury